AIP-246: Working Group Charter - Marketing & Communications

Oct 25

Written By Vulkan

HIGLIGHTS:
Author: @ssp1111 & @Adz

Abstract

TL;DR - ApeCoin DAO needs professional Marketing, PR & Communications. This charter details what an initial infrastructure could/should entail, provides foundational branding support & IP usage guidelines, and creates an environment for the majority of initiatives to spring forth from the community.

The goal of this proposal is to help establish the ApeCoin DAO Marketing and Communications Working Group. The Marketing and Communications Working Group’s mandate is to:

“Propose a consistent and compelling brand strategy and identity for the ApeCoin DAO, propose and implement comprehensive marketing and communications strategies, and help establish a strong presence through effective global communication efforts in order to onboard more users into the DAO.”

Working Groups enable a sustainable community-led infrastructure that further decentralizes the DAO, creates operational efficiency, and is flexible enough to adapt to any opportunities that may arise. The guidelines for how this Working Group will function are proposed in AIP-239.

Steps To Implement

Approve the formation of a Marketing and Communications Working Group
Hold an election, on same schedule and same procedures as the other WG elections, to elect three Stewards who will oversee this Groups’ operations.
Establish a budget and set of guidelines for the Marketing and Communications Working Group to follow.
Engage the community to surface new ideas and contributions.
Provide regular updates to the DAO community on the group’s operations and decisions.

Timeline

1-3 weeks: Proposal drafting, community feedback, voting.
Begins in July/August: Election of three Stewards.
1-3 weeks after Stewards sign onboarding documents: Establishment of budget and guidelines.
Within 45 days of the Stewards onboarding: Marketing and Communications Working Group begins operations.

Overall Cost

This AIP serves as an initial framework to establish this Working Group. The three elected Stewards will propose a budget 1-3 weeks after being onboarded.

FULL AIP: https://forum.apecoin.com/t/aip-246-working-group-charter-marketing-communications/11837

STATUS: STEWARDS AND BUDGET TO BE VOTED