AIP-289: Designing a Mascot for Apecoin

HIGLIGHTS:
Author: AnnieRawrz

ABSTRACT:

This proposal aims to create a unique, ape/monkey-inspired mascot for the Apecoin DAO. The mascot will add depth and personality to the brand, creating an emotional connection and sparking curiosity. My proposal highlights the benefits of having a mascot, including brand recognition, collaboration promotion, community building, adaptability, inspiration for artists, narrative elements, and improving the Discord environment.

SPECIFICATIONS:

● Design a unique, ape/monkey-inspired mascot that aligns with the spirit of the DAO, ensuring that the mascot is visually appealing, memorable, and versatile for different applications. It should be unique and fresh, yet visually related to the roots of Apecoin.
● Create a style guide and usage guidelines to maintain consistency in the mascot’s representation across various platforms.
● Collaborate with the community to gather feedback and input during the design process.
● Work closely with the Marketing and Communications Work Group to ensure that the final mascot will go well with and support the Apecoin brand.
● Provide regular updates and iterations based on the community’s and Marketing Group’s preferences and suggestions.
● Create final visual assets for community and marketing purposes.

COST BREAKDOWN

Average hourly rate of $40

• Brand and market research and evaluating community feedback to ensure that the mascot embodies the brand and DAO perfectly
  (7-8h) = $300

• Sketches of variations and alternatives to choose from incl. process of gathering references and inspiration
  (8-10h) = $400

• Final detailed mascot character sheet incl. front, back, and side view
  (8-10h) = $400

• 15 discord Stickers
  ($40 each incl discount) = $600

• Telegram sticker set
  ($10 per sticker) = $150

• 10 illustrations to use for graphics, guides etc
  ($100 half body, $280 full body) = $1900

• 3D model (in collaboration) = $500

• Mascot guide (incl. character sheet, facial expressions and poses, color guide, material, details, accessories and variations, personality description) and usage guidelines
  (10-15h) = $600

• Transfer of full IP ownership (incl. renunciation of profit share from merch etc. distributed by someone else) = $1500

= ~$5750

I kindly request $5,750 denominated in ApeCoin as my budget for this project.

FULL AIP: https://forum.apecoin.com/t/aip-289-designing-a-mascot-for-apecoin/15247